We help business owners focus on their customers while we take care of the tech burdens slowing them down.
If a tool or cost doesn't directly grow your business, it goes. We review your tech from first principles, stripping back the waste so you only pay for what performs.
Most engineering teams pile on complexity. We strip it back. We treat your budget like our own.
We treat your budget like our own. Every SaaS subscription and API cost is reviewed to ensure zero friction and maximum ROI.
We don't just build features; we build outcomes. Every project starts with a simple question: "How does this make you more money?"
"First principles thinking is the only way to build something that lasts without being weighed down by the past."
Paying for 'all kinds of apps' you don't even need yet.
Only buying what builds your bottom line.
Feeling like a 'hostage' to a single developer or agency.
Full ownership and plain-English documentation.
Getting 'pills prescribed' before anyone asks what you need.
A strategy that listens to your business goals first.
Slowing down because you're manually 'wiring' your business.
Automations that work while you focus on your customers.
Bloated tech stacks with zero accountability for spend.
A first-principles review that accounts for every cent.
Transparent monthly pricing. No long-term contracts. Pause or cancel with 30 days notice.
One custom build stream at a time.
Multiple streams & strategic leadership.
Full department replacement.
Not sure where to start? We'll listen to your bottlenecks and give you a roadmap, whether you hire us or not.
Schedule Free Strategy SessionWe simplify the complex so you can make clear decisions.
We handle the "how" so you can focus on "what's next."
Bots that handle boring tasks, so you don't have to.
We interview agencies & software sales reps so you don't get oversold.
Quarterly strategy sessions to ensure your tech stack supports your revenue goals.
Hardened systems and monitored data. Sleep easy.